1 ! Case Study – Boomer Deep Dive! ??? Business Objective: Develop successful new food products for Boomers! ??? Research Objective: Understand Boomers’ lifestyles, habits, attitudes, product purchase decisions, product requirements and usage behaviors! ??? Method(s): A series of online video diaries were completed over the course of several months to bring the voice of the Boomer segment to life. ! ??? Subsequently DRA created 5 – 10 min

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