Centers for Medicare and Medicaid Services
Centers for Medicare and Medicaid Services
5 PagesCenters for Medicare and Medicaid Services Case Study SABRE AWARDS Diamond Award 2012: Superior Achievement in Measurement & Evaluation. Driving Behavior Change through Public Relations: Centers for Medicare and Medicaid Services | Case Study 1 How earned media led consumer decision-making about Medicare. Centers for Medicare and Medicaid Services | Case Study 1 Overview: One of the most vexing challenges facing marketing and communications executives today is planning, managing and quantifying return-on-investment or "ROI." In the case of Medicare Open Enrollment, however, the Centers for Medicare and Medicaid (CMS) research team, consisting of Medicare’s in- house staff augmented by and research provider PRIME Research, not only quantified the
