Case Study Jaguar Land Rover Award-winning measurement of a business to business campaign. Jaguar Land Rover‘s campaign ‘JLR – a strategic shift to fleet and business’ and its evaluation through PRIME Research measurement technology.Jaguar Land Rover | Case Study 1 Objective/Brief Jaguar Land Rover (JLR) is the UK’s largest automotive manufacturing business, built around two iconic British car brands: Land Rover, the world’s leading premium all-terrain vehicle and Jaguar, one of the world’s premier luxury sports cars. Under the ownership of Tata Motors Limited, India’s largest automobile manufacturer, since 2008, JLR is undergoing transformation to realize the full potential of its brands and deliver profitable results. Sales and profits have risen ye

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