We packed and shipped 2 SKUs to target audiences (including both men and women) equally splitting the total sample between two skin tone ranges. Each reviewer used the eye serum for at least 3 consecutive days before completing the survey. Pre-Launch Testing for Journ Beauty This brand came to us as an emerging brand in the beauty category, wanting to gather insights on their tinted eye serum pre-launch. Specifically, Journ wanted feedback on their product's texture, feel on skin and aesthetic performance across a variety of target consumer groups. Instant access to a live dashboard of results coming in on day 1 Understanding of key drivers of interest and product fit among different demographics Product performance data across 2 SKUS In less than 10 days, the Journ team was ready to ad

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