We packed and shipped n=21 products for a monadic, 7-day longitudinal HUT. Each respondent participated in several evaluation touchpoints: verbatims are captured at point of pour, then a robust survey at end of the week-long trial. Additionally, 10 participants submitted video uploads and Highlight conducted 5 IDIs. Agile Sensory Testing for Cat Litter Innovation This brand came to Highlight as an established brand in the cat litter category. Their project goals were to assess consumer overall experience, including fragrance acceptability and fit to lavender branded packaging front. Ultimately, they aimed to inform their brand team of fragrance fit to packaging front prior to launch. Personalized surveys at point of pour and post 7-day trial Instant access to a live dashboard of results

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