Samples sent nationwide Survey completion rate from targeted Highlighters Days from product receipt to initial data We packed and shipped three flavors of this early stage product, to the better for you segment of our community for agile in-home testing in just two days. In less than 10 days, the SnackFutures team was ready to adjust the recipe and messaging, prioritizing the nutritional elements and benefits that matter most, using consumer-friendly language. What we delivered: Instant access to a live dashboard of results coming in on day 1 Understanding of key drivers of interest and product fit within existing snack routine Prioritization of the flavor profiles and messages that resonated most, based on dietary preferences Qualitative texture to discern the right balance of flavor,

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