Performance Testing for Pilot Pens Performance in various use cases, across a number of key KPIs Most unique consumer benefits and salient differentiators for marketing Points of superiority to leverage in both consumer marketing and trade decks This brand came to us as an established brand in the pen category, wanting to understand: Instant access to a live dashboard of results coming in on day 1 Understanding of key drivers of interest and product fit among different demographics Evaluation of pen performance across several different paper types Follow-up feedback from re-contacts, deep-diving into learnings from phase 1 quant In less than 10 days, the Pilot team had their results, understanding how their pen performed across a variety of consumer archetypes, and perceived differentia

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