Line Extension & Performance Testing for Bare Hands
Line Extension & Performance Testing for Bare Hands
2 PagesWe packed and shipped 2 SKUs of Bare Hands' early stage product, to users of at-home nail care for agile in-home testing in a matter of days. Instant access to a live dashboard of results coming in on day 1 Understanding of key drivers of interest in the Bare Hands products and messages that resonated most Robust verbatims describing impressions of Bare Hands' brand story and packaging Qualitative consumer perception around the right taglines, product benefits and packaging that will appeal to better-for-you makeup users. In less than 10 days, the Bare Hands team received comprehensive feedback on both products from our Highlighters. Bare Hands could then refine its packaging and product formula to cater to their target audience. What we delivered: As an emerging brand in the personal car
