CASE STUDY Identifying underperforming locations, non-compliant franchises, and invaluable market and consumer trends with realtime data and structured reporting. A BETTER CUSTOMER EXPERIENCE USING MARKETX A BETTER CUSTOMER EXPERIENCE USING MARKETX Jackson Hewitt Identifies more than 500 Inconsistencies 2 CASE STUDY CASE STUDY JACKSON HEWITT “We have better reporting, which we didn’t have before, and we improved our tracking system. Now we can track which items are pending and see who has actually fixed them.” – Gus Hernandez, VP of Test Initiatives ABOUT THE COMPANY Jackson Hewitt is one of the most well-known names in tax preparation, building its brand on a long history of reliable and accurate service. With a strong team of dedicated tax professionals, Jackson Hewitt pr

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