Case Study
Dairy Queen Reduces Time Collecting Data by 80%
CASE STUDY DATA COLLECTION USING MARKETX DATA COLLECTION USING MARKETX Dairy Queen Reduces Time Collecting Data by 80% Significantly reduced time spent collecting and submitting photos and data to corporate.2 CASE STUDY CASE STUDY DAIRY QUEEN ABOUT THE COMPANY The Dairy Queen® system is one of the most recognizable brands in the restaurant space, famously known for classic American food and tasty frozen desserts, like Blizzard® Treats. Since the Dairy Queen® brand opened its first store in 1940, the brand has steadily grown to become one of the largest chains in the world. Today, there are more than 6,800 Dairy Queen® restaurants stretched across the United States, Canada, and more than 25 other countries. Like other major chains, the Dairy Queen® brand’s footprint consists mo