CASE STUDY 22 brands generating more than 41 billion in retail sales each year FIELD SERVICING USING MARKETX FIELD SERVICING USING MARKETX Pepsico Finds Field Management Nirvana2 CASE STUDY CASE STUDY PEPSICO ABOUT THE COMPANY PepsiCo has an international footprint that rivals any multinational corporation in the world. Some of the household names included in their stable of consumer-focused brands include Pepsi, Gatorade, and Quaker. Supermarkets and pantries across the globe are filled with their many product lines. However, such incredible heights of success bring their own set of challenges. The direct-store-delivery (DSD) arm of PepsiCo’s operations is extremely complex, involving tens of thousands of frontline staff members working in the field on any given day. These empl

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