“We’ve had signicant success and owe a lot of our growth to our partnership with Chief Outsiders. We think in ve years iTexico will be at least a $50 million company.” Anurag Kumar, Anurag Kumar, Co-Founder and CEO of iTexico Co-Founder and CEO of iTexico iTexico is a global software technology company focused on mobile software development. As a growing player in a crowded space,theyneeded a coordinated marketing plan to stand out from the competition and acquaint prospects with the advantages of nearshore outsourcing. Seeking outside expertise, CEO, Anurag Kumar, engaged Chief Outsider, Atul Minocha to implement a comprehensive go-to-market strategy. Drawing upon the expertise and contacts of the Chief Outsiders team, iTexico cost-eectively aligned sales and marketing eorts and accel

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