Case Study
Access Sciences - Growth Strategy in the Digital Transformation Space
Access Sciences - Growth Strategy in the Digital Transformation Space “Yvonne thought outside the box and suggested that we look at a couple of growth areas that fit very well with our skill sets and experience. With some hard work and a little luck, this direction could double the size of our organization. We’re very excited about that.” Glen Hilford, VP of Marketing and Business Development, Access Sciences Access Sciences helps organizations manage information. Seeking to focus and fortify the company’s marketing effort, newly appointed VP of Marketing and Business Development, Glen Hilford, engaged Chief Outsiders Partner and fractional CMO, Yvonne Brown. During the four-month engagement, Brown researched and crafted a focused strategy with clear messaging and a detailed marketing