Case Study
Category Management to Category Leadership
OBJECTIVE Develop category solutions for macro snacking to drive strategic partnerships with retailers. SOLUTIONS • JDA ® Space Planning • 3DVR Solutions © Retail Visualisation Suite SERVICES • JDA Education Services REAL RESULTS • No. 1 ranking in COVIN 360 1 for category management in 2018 • No. 2 ranking in Advantage Survey 2 for grocery in category management in 2017 • No. 1 ranking in insights in COVIN 360 and Advantage Survey in 2018 • Ability to leverage real-time play with bespoke environment and layouts enabling product placements that work • Effective range and availability management leading to growing customer engagement and increased basket value • Evolved capability building for the teams facilitating elevated conversations with retailers 1 http://convenien