iT1 adopted Bombora’s Company Surge® to enhance their Account-Based Marketing (ABM) strategy, aligning marketing and sales teams for greater efficiency. By leveraging intent data, iT1 prioritized high-quality leads, optimized outreach with targeted messaging, and integrated insights into Salesforce. This resulted in reduced campaign execution time, improved lead quality, and minimized time spent on cold calling. The ABM approach fostered deeper collaboration between marketing and sales while enabling real-time targeting, ensuring reps reached prospects with buying intent, boosting overall sales and marketing effectiveness.

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