Unity sees instant results integrating Company Surge Intent data across their marketing and sales processes
Unity sees instant results integrating Company Surge Intent data across their marketing and sales processes
2 Pages© 2022 Bombora www.bombora.com @bomboradata A digital twin is a dynamic virtual copy of a physical asset, process, system, or environment that looks like and behaves identically to its real-world counterpart. Challenge Unity is already the largest platform for creating 2D and 3D content in the gaming market, but it was looking to make a splash in the quickly growing digital twin space. “Some of the challenges we were experiencing were low MQL-to-opportunity conversion rates and lack of account-based intelligence (beyond qualitative information from sales). We also wanted to improve our cross-sell opportunities to grow revenue within our existing customers,” cited Carmen Goldstein, Unity’s director of growth marketing campaigns. “Our company is undoubtedly in the growth stage, so
