To address underappreciation of top partners, a cloud data storage company launched a VIP Rewards Program that elevated transactional loyalty to emotional loyalty. Partners meeting revenue goals earned VIP status, gaining access to rewards, experiences, and exclusive sweepstakes like the Orange Ticket Adventure. Monthly and behavior-triggered communications, gamified campaigns, and personalized swag boxes kept engagement high. The result was a 260% increase in program communications and high partner retention, with engagement rates nearly triple the B2B average.

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