A leading landscaping and irrigation distributor used behavioral economics to launch a goal-setting rewards program that empowered participants to choose from personalized targets based on past purchases. The six-month initiative offered escalating rewards with a risk of earning nothing if goals weren’t met, adding strategy and engagement. The approach fostered strong customer relationships and improved resource efficiency. Results included \$19 million in additional growth, 1,074% ROI, a 24% year-over-year rise in participation, and 137% growth among those who achieved their targets, setting a new standard in customer loyalty programs.

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