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Intelligent Activation By Effective Data Layering

Intelligent Activation By Effective Data Layering

Maxpoint Interactive
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© 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 INTELLIGENT ACTIVATION BY EFFECTIVE DATA LAYERING Smarter Advertising Generates $1MM in Incremental Sales for Home Appliance Manufacturer H ow do you intelligently activate consumers who are already deep within the path to purchase? You do it by basing your campaign on the right combination of of? ine, online, and supply chain data. A leading home appliance manufacturer saw thi

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