Case Study

Drawing On Diverse Data For Richer Marketing Strategy

Drawing On Diverse Data For Richer Marketing Strategy

© 201 5 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 DRAWING ON DIVERSE DATA FOR RICHER MARKETING STRATEGY Dental Brand Builds National Awareness among Hispanic Females *Based on an industry average of 80%. M arketing strategies succeed by finding consumer demand and then meeting this demand with the right messaging. So when a dental products brand wanted to build national awareness among Hispanic women, it engage

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