Insights and activation at scale.
Insights and activation at scale.
3 PagesAdobe Customer Story Insights and activation at scale. TEG Analytics creates value for customers by delivering a 360-degree customer view with Adobe Audience Manager. “With Adobe Audience Manager, we’re creating advanced models and thousands of attributes that augment customer data and help our customers create a more holistic view of their audiences. ” Daevid Richards, Head of Audience Automation, TEG Analytics RESULTS SOLUTION Adobe Experience Cloud, including the Adobe Audience Manager solution within Adobe Analytics Cloud Active members and 400,000 new daily data points for DATA AT SCALE On target rate helps customers TARGET AUDIENCES more effectively Traits used to define a taxonomy for strong LOOK-ALIKE MODELING CRM to DSP match rate via on-boarding delivers ACTIONABLE CUSTOM
