Accelerate New Product Sales By Matching Advertising To Distribution
Accelerate New Product Sales By Matching Advertising To Distribution
2 Pages© 201 4 MaxPoint Interactive, Inc. www.maxpoint.com 800.916.9960 ACCELERATE NEW PRODUCT SALES BY MATCHING ADVERTISING TO DISTRIBUTION Product Launch Achieves 20% Lift with Sales-Aware Advertising W hen a national food brand wanted to launch a new healthier pasta product, it knew that early sales could spell the difference between success and failure. So instead of putting its advertising and sales on hold until reaching near-complete product
