Case Study

MaxPoint Helps Feminine Care Product Boost Sales by 22%

MaxPoint Helps Feminine Care Product Boost Sales by 22%

www.maxpoint.com MaxPoint Helps Feminine Care Product Boost Sales by 22% Goal Drive sales of a feminine care product at a national mass merchandiser through a coupon and sweepstakes offer. Strategy MaxPoint used its Digital Zip ® technology to target neighborhoods that over-indexed for females ages 18–22 with an interest in fashion. Neighborhoods within six to eight miles of the mass merchandiser that met the audience profile we

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