Free trial Get Started The Heap Guide to Activation A Smarter Approach to Product AnalyticsTable of Contents Introduction 3 SECTION 1 Why Activation Matters 5 Unlock Your Product’s Value Proposition The Role Activation Plays in Growth Metrics The Difference Between Activation and Engagement SECTION 2 How To Measure and Improve Activation 10 The Right Way to Measure Activation The Role of Behavioral Data in Activation A Five-Step Framework for Measuring and Improving Activation Using Analytics to Improve Activation SECTION 3 How Heap Measures Activation 20 What Activation Looks Like at Heap Finding Our Activation Metric How Heap Uses Onboarding to Improve Activation Closing 27 2 © 2022 Heap Inc. | heap.io THE HEAP GUIDE TO ACTIVATIONIntroduction Getting new customers i

Join for free to read