IQVIA analyzed digital and TV campaigns mid-flight to optimize reach and conversions. Findings showed minimal audience overlap, but combining both channels nearly doubled conversion versus single-channel use. With optimized budget allocation, conversion volume increased 25% for TV and 51% for digital, all without added spend. The case highlights how omnichannel analysis improves efficiency, identifies synergies across platforms, and provides actionable recommendations in real time. By applying these insights, brands can maximize marketing ROI, enhance patient engagement, and ensure campaigns achieve broader, measurable outcomes.

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