IQVIA ChannelDynamics Verbatim with AI Assistant applies conversational AI to analyze brand-level message recall from 30,000+ HCPs across 800 therapy areas and 36 countries. It processes over 4M messages annually, linking recall to content quality, Net Promoter Score, and prescribing intent in near real time. Features include automated translations, competitive benchmarking, channel comparisons, and therapy-level analytics. Insights reveal which messages resonate, enabling rapid refinement of omnichannel strategies. Benefits span impact analysis, message optimization, market differentiation, and competitive intelligence, helping life sciences teams boost campaign effectiveness and product launch success.

Join for free to read