Case Study

Omnichannel marketing data hub optimized campaign execution resulting in a 5% uplift in lead conversion

Omnichannel marketing data hub optimized campaign execution resulting in a 5% uplift in lead conversion

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Sigmoid developed an omnichannel marketing data hub on Azure for a leading medical technology company, automating 500 data pipelines from 12 sources to optimize campaign ROI. This centralized platform enhanced marketing effectiveness, leading to a 5% increase in lead conversion by providing a single source of truth for global marketing teams and enabling fast integration of new datasets.

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