Hennessy partnered with The Trade Desk for its first omnichannel campaign, significantly boosting reach and conversions. The campaign utilized various advertising channels, including display and online video, alongside programmatic ads. A brand lift study by Lucid showed the impact of ad frequency on brand awareness, while Playground XYZ's platform provided insights into audience attention times. Results included a 327% increase in conversion rates via search, a 58% faster path to 'add to cart' among consumers exposed to multiple channels, and enhanced brand recommendation. The campaign demonstrated the effectiveness of a holistic omnichannel strategy in increasing engagement and conversions.

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