A client faced high costs and poor data quality from 14+ channels managed by seven partners, with optimizations driven by agency assumptions rather than customer data. IQVIA implemented a structured approach, creating a measurement plan, defining KPIs, and introducing new tagging requirements to ensure accurate data collection. Monthly integrated reports and insight forums guided optimization strategies. As a result, qualified website visitors grew by 17%, engagement with high-value content increased 17%, and cost per unique visitor dropped 32%. Over six months, the client saved $5 million in media spend while boosting efficiency.

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