Case Study
In the Bag: Vera Bradley sets new products and price points with predictive analytics
In the Bag Vera Bradley sets new products and price points with predictive analytics STORES | June 2013 by CRAIG GUILLOT JUNE 2013 t a time when retailers seem to be carrying more varia- tions of products than ever in an environment of shrinking margins, everyone wishes they had a crystal ball. No one can truly see into the future, but new solutions and tactics are making it easier for retaile