Case Study

In the Bag: Vera Bradley sets new products and price points with predictive analytics

In the Bag: Vera Bradley sets new products and price points with predictive analytics

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In the Bag Vera Bradley sets new products and price points with predictive analytics   STORES    |  June  2013   by CRAIG GUILLOT JUNE 2013   t a time when retailers seem to be carrying more varia- tions of products than ever in an environment of shrinking margins, everyone wishes they had a crystal ball. No one can truly see into the future, but new solutions and tactics are making it easier for retaile

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