A global foodservice distributor with over 50,000 customers faced inconsistent pricing due to a lack of structured guidelines, leading to extreme price scatter. To address this, the company implemented Zilliant’s Price IQ® for scientific, AI-driven price optimization. Despite challenges, including a global pandemic, the distributor adopted Price IQ® by aligning sales objectives and conducting extensive training for its sales team. The results included a 50% reduction in below-floor transactions, an 80%+ adoption rate, a 134 basis point increase in seller margins, and an ROI greater than 20x.

Join for free to read