Strategic Digital Campaign to Increase Orthopedic Volume CHALLENGE In an effort to increase both brand awareness and service line revenue, UAMS partnered with Mercury Healthcare for help identifying and reaching consumers most likely to need orthopedic and sports medicine services. While the overall goal was to grow downstream service line volume, UAMS wanted to feature its quality hip and knee replacement procedures as well. SOLUTION Building the digital campaign around a UAMS-branded orthopedic microsite, the Mercury Healthcare team identified and targeted individuals within UAMS’ primary service area, engaging them with a joint replacement health risk assessment (HRA) to assess their need for a hip or knee replacement. Campaign creative focused on movement and taking action

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