Beyond the Digital Front Door: The Digital House2 This paper asserts that a digital front door is only as good as the framework to which it’s attached: the digital house. We describe how to present health system products, services and inventory utilizing a digital house’s architecture. We explain the key infrastructure needed to offer your patients a best-in-class consumer experience, and the steps to build and manage a digital house. Health Systems Should Operate a Digital House... Not Just a Digital Front Door3 There has been much interest and discussion related to health systems’ building a ‘digital front door.’ Digital marketing leaders, spurred to action, have in many cases dutifully set out to build one. The results have been mixed, at best. What’s a digital front door?

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