www.course5i.com BUSINESS REQUIREMENT A global consumer products company and leading Oral Care brand Client CPG Industry Market Insights CASE STUDY A leading CPG brand wanted to assess the impact of the COVID-19 pandemic and associated lockdown in the UK, specifically to: Understand the changes in consumer behavior and attitudes with respect to sustainability Identify consumers expectations from brands during the lockdown Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UKwww.course5i.com There is a decline in sustainability conversations during the lockdown phase. However this doesn’t mean consumers are less concerned about this topic. Pandemic related conversations are taking centre stage, causing the dip in sustainability conversations. The l

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