Understanding Consumer Perceptions and Identifying Market Opportunities in the ‘Natural’, ‘Eco-Friendly’ Home Care Products Space
Understanding Consumer Perceptions and Identifying Market Opportunities in the ‘Natural’, ‘Eco-Friendly’ Home Care Products Space
6 Pageswww.course5i.com STUDY OBJECTIVE Life Sciences CASE STUDY The client’s Home Care team wished to launch a premium version of their brand (Brand A) and assess various ‘natural’/‘eco-friendly’ territories that have potential for market entry. Additionally, they also wanted to understand the strengths, weaknesses, threats, and opportunities (SWOT) for the brand in terms of consumer perceptions in terms of attributes such as ‘natural’, ‘ethical’, ‘transparent’, and ‘eco-friendly’ vis-vis competing brands. Understanding Consumer Perceptions and Identifying Market Opportunities in the ‘Natural’, ‘Eco-Friendly’ Home Care Products Space A leading global CPG company based in the US Client Industry Consumer Goods and Products (CPG)Brand ‘liking’ was 65% (at par with some of the competitors);
