Anti-Aging Skincare Category – A Deep-Dive in the US Market

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www.course5i.com STUDY OBJECTIVE Market Intelligence CASE STUDY A leading CPG company wanted to understand the anti-aging beauty products space from a consumer point-of-view (POV). The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category. Anti-Aging Skincare Category – A Deep-Dive in the US Market A leading global CPG company (based in the US) Client Beauty and Personal Care IndustryConducted research to understand the anti-aging industry including market products, treatments, problems & DIYers Built a framework to understand and gather conversations around the anti-aging category Taxonomy and ontology creation along with advanced Boolean logic queries

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Case Study

Anti-Aging Skincare Category – A Deep-Dive in the US Market

Anti-Aging Skincare Category – A Deep-Dive in the US Market

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