BMJ empower their marketers by automating their data processes
BMJ empower their marketers by automating their data processes
2 PagesBMJ is a global healthcare knowledge provider with a vision for a healthier world. They share knowledge and expertise to improve healthcare outcomes. The company publishes one of the world’s most cited general medical journals, The BMJ, alongside a further 70 specialist journals. BMJ also produces e-learning modules, events and clinical decision support tools that help healthcare professionals improve the quality of healthcare delivery. The Challenge BMJ send hundreds of campaigns daily, across multiple teams and geographies. Every campaign has specific data requirements and marketers liaise internally with the data team to obtain the data they need. Previously this was a manual process. The data team would query the database and provide marketers with exported data, which then h
