Case Study IBC reinvigorates their email list with AdestraINDUSTRY Trade Shows COMPANY International Broadcasting Convention Amsterdam, Netherlands show.ibc.org The International Broadcasting Convention (IBC) is a long-running annual trade show serving the media, entertainment, and technology industries. 2 The IBC team used Upland Adestra to cleanse their database. After finding out who was already engaged, they sent a re-engagement campaign to the rest of their subscribers to find out who would still be interested in staying on the list. By focusing on engaged followers, they were better able to understand their core audience and tailor messaging based on user preferences. IBC sought to make sure their contact list wanted to hear from them IBC had a database built

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