HSBC ACQUIRED STUDENTS BY INSPIRING THEM BEFORE THEY STARTED UNIVERSITY2 The student bank account market is fiercely competitive as it’s the opportunity to recruit customers for life. Banks use a range of offers to entice sign-ups. HSBC’s challenge was that, at face value, its £60 Amazon voucher incentive would never beat Santander’s market leading student railcard offer. Yet HSBC still aimed high, hoping to increase its previous year’s result

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