HSBC Objective • To place the HSBC brand in front of British Airways customers in an entertaining approach. • To engage with people when they are relaxed and enjoying their flight. • To complement HSBC’s existing airport activity. Solution • Secure a combination of the most premium spots available on BA’s Inflight Entertainment System (first and last spot). • HSBC have used a variety of creative executions to keep their messaging fresh and engaging. • Accompany the IFE campaign with brochures in high footfall lounges. Results • HSBC have used the BA IFE system as a vehicle for their TV campaigns since 2013. • Over the past 24 months the number of BA customers who have an HSBC account has increased by over 30,000*. • BA customers are 54% more likely to have an account with HSBC*.

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