Costco's Highly Targeted And Integrated Mail And Door Drop Plan Uplifted Response By 28%
Costco's Highly Targeted And Integrated Mail And Door Drop Plan Uplifted Response By 28%
6 PagesCOSTCO’S HIGHLY TARGETED AND INTEGRATED MAIL AND DOOR DROP PLAN UPLIFTED RESPONSE BY 28%2 Costco, a cash and carry membership warehouse club, had been working with Royal Mail MarketReach’s Planning team for over two years. An ongoing ‘test and learn’ strategy helped them optimise their mail and door drop targeting and contact programmes across the business. The launch of Costco’s 26th UK warehouse in Hayes provided a fantastic opportunit
