Case Study

Boundary Road Brewery Sent Drinkers to "University" To Educate Them About Beer

Boundary Road Brewery Sent Drinkers to "University" To Educate Them About Beer

Pages 4 Pages

BOUNDARY ROAD BREWERY SENT DRINKERS TO ‘UNIVERSITY’ TO EDUCATE THEM ABOUT BEER2 The craft beer industry was growing significantly though the overall beer market in New Zealand was experiencing difficulty. Despite being New Zealand’s most popular craft beer brand, nobody knew the full scope of Boundary Road Brewery’s craft beer range, 12 beers in total. Boundary Road Brewery wanted to increase brand awareness and establish themselves in the mi

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