Fred Olson Built Its Brand And Bookings By Door Dropping Highly Targeted Brochures
Fred Olson Built Its Brand And Bookings By Door Dropping Highly Targeted Brochures
4 PagesFRED OLSEN BUILT ITS BRAND AND BOOKINGS BY DOORDROPPING HIGHLY TARGETED BROCHURES2 Fred Olsen are a Norwegian Cruise Liner company operating out of 7 ports across England. The peak cruise booking window season is December – February so the company knew they had a small window to generate bookings. Their key objective was to create awareness of the Fred Olsen brand and drive bookings from the most receptive cruise audiences, discerning affluen
