CPA Door Drops Were Used By TalkTalk To Create Awareness, Acquire New Customers And Achieve The Lowest CPA
CPA Door Drops Were Used By TalkTalk To Create Awareness, Acquire New Customers And Achieve The Lowest CPA
4 PagesDOOR DROPS WERE USED BY TALKTALK TO CREATE AWARENESS, ACQUIRE NEW CUSTOMERS AND ACHIEVE THE LOWEST CPA2 TalkTalk were looking to lower CPA in all their media channels, so decided to test door drops as part of their media mix. TalkTalk used audience insight and rigorous research to inform their door drop acquisition activity. BACKGROUND3 Door drop was identified as being the most cost effective channel, due to low CPA and its ability to del
