When HSBC launched their Premier brand, they wanted to create an eect as close as possible to an overnight change. Quite a tall order, with 127 sites in the UK alone. Our involvement started by helping design company Fitch to develop a 3D look for the brand, and building prototypes to test our concepts over dierent types of signage. Working closely with HSBC Premier’s product development team, we then went on to survey all of the sites around the country, with weekly meetings to assess how best to transform them to the new brand. The result? 127 sites completely changed over in just two weeks – with illuminated external fascias and projecting signs, window vinyls, internal manifestations, pod screen graphics, ATM signs and freestanding illuminated totems. We also helped to overcome techn

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