How Social Media Converts More Ticket Buyers Jake Rush Dec 22, 2017 Matt McMaster is the Social Media Coordinator for Deathwaltz Media Group. Based in Philadelphia, Matt advertises live performances at Electric Factory, one of the nation’s leading indoor music venues. Matt wanted to learn how to sell more tickets online with Facebook and Instagram ad campaigns. By using a couple of online advertising best practices, he created a series of campaigns that achieved over 9.1x return. The right approach to advertising online There are a handful of key tactics that advertisers overlook when building their online ad campaigns. Working with a limited budget, Matt could not afford to make any mistakes. Wasting time or money by advertising to the wrong individuals would drastically hurt a performanc

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