How One Eventbrite Customer Uses Facebook & Instagram Ads to Sell More Tickets For His Festival Jake Rush Nov 17, 2016 Cyril Bitar is the founder of an event promotion company called Underrated Presents. Underrated is known for their notorious quarterly events, such as Minimal Effort, where they offer a haven for dance music enthusiasts and get world-class DJs to perform. How Minimal Effort Used A/B Testing to Increase Ticket Sales A/B testing is a method for determining the best promotional and marketing strategies. By using controlled tests, A/B testing simultaneously runs multiple variants of a marketing campaign and gathers data to determine the most effective characteristics. Most marketers don’t use A/B testing because of the massive amount of time it takes to create different target

Join for free to read