How This Theatre Takes the Guesswork out of Advertising
How This Theatre Takes the Guesswork out of Advertising
3 PagesHow This Theatre Takes the Guesswork out of Advertising Jake Rush Mar 22, 2017 Laura Bock is the Projects Manager for the Taft Theatre in Cincinnati, Ohio. The Taft Theatre hosts hundreds of shows a year. Everyone from heavy rock act Mastodon to stand-up comedian Paula Poundstone graces The Taft’s stage. Laura came to us to learn how she could improve social campaigns and drive online ticket sales. Here we’ll explore a Facebook and Instagram ad campaign that maximized her budget — resulting in a 13x return on ad spend.Finding the best ticket buyers Instead of marketing her event toward a single audience of ticket buyers, Laura increased her odds of success by marketing toward 3 different segments of concert fans. Laura utilized ToneDen’s ad technology to A/B test unique target audiences an
