How The UC Theatre Uses ToneDen To Sell More Tickets through Facebook and Instagram Ads Jake Rush Jan 31, 2017 Tessa Morris is the Marketing Director for Berkeley Music Group, a nonprofit organization formed to renovate and run The UC Theatre in Berkeley. Tessa came to us to learn how A/B testing multiple target audiences and different customer data would improve her digital marketing campaigns. The result was a Facebook and Instagram ad campaign that automatically optimized for ticket purchasers, which yielded a 32x return on ad spend.In just 3 days, Tessa needed to promote the Social Distortion show and increase ticket sales. Most marketers don’t use A/B testing. They don’t have the time it takes to create different target audiences and ad creatives. With ToneDen, this can be accomplishe

Join for free to read