Case Study
How one person built Uber’s thriving TikTok community from scratch
Who is Uber? Uber is a global transportation conglomerate and ride-sharing pioneer. The company operates in cities worldwide, providing various ride options, from economy to premium services. In addition to ride-sharing, Uber has expanded its services to include Uber Eats, Uber Business, and more. The company is known for its persistent innovation as it strives to “make movement happen at the touch of a button.” About Uber’s TikTok creator program Phil Rosario is the social media manager in charge of Uber’s TikTok creator program. As a creator himself, Phil started by developing the global TikTok strategy, creating content and running the business side of the program.